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Marketing Your Way Through a Recession
Studies show that businesses who maintain or increase their marketing during a recession experience higher sales growth – both during the recession and immediately following. During a recession, money...
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“I’ll Start Advertising Again when Business Picks Up…”
That was an actual response heard by one of my appointment setters. Why is it that no one says things like, “I’ll pay my phone bill again when business picks up,” or “I’ll pay my electric bill once...
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More Business than You Can Handle?
Do you have more business than you can handle? If so, is that a good thing? Here’s how to keep from being overwhelmed by too many customers. “I already have more business than I can handle” is one of...
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The Recession is Dead. Long Live the Recession
According to the National Bureau of Economic Research, what’s been labeled “The Great Recession” officially ended in June 2009—at least in the U.S. Unfortunately, a lot of your clients and prospects...
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Marketing in a Post-Recession Economy
Is the recession officially over? Most economists are saying that the recession ended somewhere between July and September of 2009. Maybe I missed something. Or maybe economists just make good money....
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